saeedsalimpour.com :: design // art direction
"Design is the conscious effort to impose a meaningful order"
Victor Papanek
Good design is about designing less and thinking more. My approach to design follows logic and science, allowing the end result to be easily understood rather the subjectively interpreted.
With over 11 years experience in the design industry, I have seen various trends rise and fall, there have been periods of visual chaos but my goal has always been to break free from this visual chaos to produce clear communication through logic and intuition that is ever-lasting.
Providing design services within the areas of:
corporate branding - logo design, stationery, visual marketing etc. //
advertising campaigns //
packaging design and construction //
food photography, architectural photography, product photography //
web design //
UI design //
motion graphics //
Victor Papanek
Good design is about designing less and thinking more. My approach to design follows logic and science, allowing the end result to be easily understood rather the subjectively interpreted.
With over 11 years experience in the design industry, I have seen various trends rise and fall, there have been periods of visual chaos but my goal has always been to break free from this visual chaos to produce clear communication through logic and intuition that is ever-lasting.
Providing design services within the areas of:
corporate branding - logo design, stationery, visual marketing etc. //
advertising campaigns //
packaging design and construction //
food photography, architectural photography, product photography //
web design //
UI design //
motion graphics //